THAM GIA BẢO HIỂM NHÂN THỌ ONLINE - XU THẾ MỚI TRONG THỜI ĐẠI CHUYỂN ĐỔI SỐ

Vũ Thị Thục Oanh

JOIN ONLINE LIFE INSURANCE - NEW TREND IN THE AGE OF DIGITAL TRANSFORMATION

Authors

Vũ Thị Thục Oanh Author

Keywords

Life insurance
online
purchase intention
digital transformation

Abstract

The article studies online life insurance and builds a research model to measure the impact of factors on individual customers' intention to buy online life insurance in the period 2020-2024. From there, recommendations are proposed to the Government, State management agencies and the Vietnam Insurance Association to increase the intention to buy online life insurance of individual customers in the Vietnamese insurance market in the coming period.

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Published

2026-09-30

Issue

No. 47 (2025): Tạp chí số 47

Section

Economics & Social Sciences

Economics & Social Sciences October 8, 2026

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Economics & Social Sciences October 8, 2026

CREDIT GROWTH AND SAFETY OF VIETNAMESE COMMERCIAL BANKS

In the context of globalization and international business integration, lending activities of banks contain many risks. Ensuring loan growth along with strong bank safety is of great significance for Vietnamese commercial banks.

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DEVELOPING NIGHT TOURISM PRODUCTS IN HA NOI

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Nguyễn Thị Thanh Hoa

JOIN ONLINE LIFE INSURANCE - NEW TREND IN THE AGE OF DIGITAL TRANSFORMATION

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