RESEARCH OF TRAVELERS' SATISFACTION CULTURAL TOURISM IN NAM DINH PROVINCE

Abstract

Developing cultural tourism products is one of the policies of tourism development in Nam Dinh province. This paper aims to research on tourist satisfaction about cultural tourism in Nam Dinh province. The research results show that the satisfaction of tourists at cultural tourist sites in Nam Dinh province has 6 factors, which are factors: Cultural resources;  security and safety; Natural environment; Entertainment and shopping services; Infrastructure; Prices. On the basis of the research, the author offers a number of solutions to improve tourist satisfaction about cultural tourism in Nam Dinh province.