ANALYSIS OF THE COMPETITIVENESS OF HANOI CITY TOURISM DESTINATION

Abstract

This article analyzes the factors constituting the tourism destination competitiveness of Hanoi city through a number of models for assessing competitiveness. Research results are based on analysis of the following groups of factors: The attractiveness of the destination; Pictures of the destination; Tourism services; Support resources. Destination management has provided useful information for policy managers, business travel agencies in Hanoi to have a basis for planning tourism development strategies to improve destination competitiveness in Hanoi.