NGHIÊN CỨU NHÂN TỐ ẢNH HƯỞNG ĐẾN QUYẾT ĐỊNH MUA SẮM TRỰC TUYẾN NGÀNH HÀNG ĐIỆN LẠNH CỦA NGƯỜI TIÊU DÙNG TRÊN ĐỊA BÀN THÀNH PHỐ HÀ NỘI

Mai Hoàng Thịnh

RESEARCH ON FACTORS AFFECTING ONLINE SHOPPING DECISIONS IN THE REFRIGERATION INDUSTRY OF CONSUMERS IN HANOI CITY

Authors

Mai Hoàng Thịnh Author

Keywords

E-commerce
purchase decision
refrigeration
Hanoi

Abstract

The author conducted a study on factors affecting online shopping decisions for refrigeration products in Hanoi with primary data collected from 435 consumers living and working in Hanoi. The study identified four main factors affecting online shopping decisions for refrigeration products in Hanoi, including: product quality (CL), price and convenience (GCTL), service and trust (DVNT), along with social factors and expectations (XHKV). From there, the author concluded recommendations to improve online shopping decisions for refrigeration products in Hanoi in the period of 2025 - 2030.

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Published

2026-10-07

Issue

No. 49 (2025): Tạp chí số 49

Section

Scientific Forum

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Trần Thị Mỹ Linh

RESEARCH ON FACTORS AFFECTING ONLINE SHOPPING DECISIONS IN THE REFRIGERATION INDUSTRY OF CONSUMERS IN HANOI CITY

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Abstract

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