THE SOLUTIONS FOR DEVELOPING DIGITAL MARKETING IN THE TRAVEL BUSINESS AT HANOITOURIST TRAVEL COMPANY – HANOITOURIST CORPORATION

Abstract

Many travel companies have approached and used new digital marketing strategies obtaining positive results in their business activities currently. Hanoitourist Travel Company can not stand out from this trend. This article deals with the role of digital marketing, and solutions aiming to its development in the travel business at Hanoitourist Travel Company - Hanoitourist Corporation, which is one of the big companies and has the leading reputation in Vietnamese tourism. The article pointed out the solutions in accordance with reality for better business efficiency and sustainable value in the long term of the company such as: identifying target customers in order to effectively use digital marketing tools; investigating human resources to meet professional requirements in the application of digital marketing tools; building a digital platform to help customers get business knowledge clearly; choosing digital marketing channels suitable for the target customers of the business.