FACTORS AFFECTING THE FORMATION OF PROFESSIONAL RESPONSIBILITIES AND ATTITUDES TO ADAPT TO THE DIGITAL WORK ENVIRONMENT: A STUDY ON UNETI STUDENTS

Abstract

The development of the digital economy is influencing changes in the structure of the labor market. Employers are placing requirements on candidates who not only have advanced digital knowledge and skills, but also require awareness, personality, motivation, will, positive sentiments of workers towards the working environment in the online space. This article focuses on researching factors that influence the formation of professional responsibilities and attitudes towards the digital working environment of students at the University of Economics and Industrial Technology. Research results show that there are 5 factors: the university’s training program, students’learning environment, students’ habits when operating in a digital  environment, family and society, and teaches’orientation.