IMPROVING THE QUALITY OF RETAIL BANKING SERVICES AT AN BINH COMMERCIAL JOINT STOCK BANK - HANOI BRANCH

Abstract

With the vision of becoming one of the leading joint stock commercial banks in Vietnam focusing on the retail sector, improving the quality of retail banking services has always been focused on by An Binh Bank Hanoi. On the basis of researching customer satisfaction when using retail banking services, evaluating the results achieved and limitations. The author proposes a number of solutions to improve the quality of retail banking services.