SOLUTIONS TO ENHANCE THE EXPORT PERFORMANCE OF COFFEE BUSINESSES IN VIETNAM

Abstract

  Vietnam's coffee export output has increased rapidly in recent years, playing an important role in the country's overall economy. However, the export performance of coffee is always affected by factors from both the market and the industry, leading to the result that the export efficiency is not maximized. The study shows the current status of coffee exports in Vietnam, along with descriptive statistics on factors of export innovation, international orientation, and dynamic capacity to consider the influence of the export performance of Vietnamese coffee enterprises. The study offers solutions to improve the coffee export performance of Vietnamese enterprises from many different aspects.