DIGITAL TRANSFORMATION AND FINANCIAL PERFORMANCE OF LISTED NON-BANK FINANCIAL INSTITUTIONS ON THE HO CHI MINH CITY STOCK EXCHANGE

Abstract

In the current era of digitalization, the proliferation of information technology, artificial intelligence, big data, and digital platforms has become an irrevocable trend, exerting a profound influence on all facets of socio-economic life. Digital transformation (DT) enables the optimization of operational workflows, enhances financial performance, facilitates market expansion, and elevates customer experience. Conducting research on the impact of DT on business operations is of paramount importance, empowering non-bank financial institutions to gain a comprehensive understanding of the associated benefits and challenges. This, in turn, allows for the formulation of judicious strategies to ensure sustainable growth within an increasingly competitive landscape